April 20, 2012 at 2:11 a.m.
May 1, 2012
University of California, Berkeley
This marketing video was done for a class. The goal of the video was to use an entertaining/funny video as a way to market a business.
The marketing technique used was an indirect approach, meaning the video will only slightly hint to the business that we are trying to advertise.
In our case we advertised for a hot dog store that is actually owned by another student.
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